Agile Practices: The Marketing Team Tries Sprints, Part III
Agile Practices: The Marketing Team Tries Sprints, Part III Let’s do a deep dive To recap, here are the Marketing Team’s average monthly deliverables by category during the trial: And here are the Team’s performance metrics before and after the trial: Outcomes Here are the percent-changes for each area the Team measured before and after […]
Agile Practices: The Marketing Team Tries Sprints, Part II
Previously… The Hunch As with any team, the Marketing team had their share of challenges. They decided one way to mitigate some of the pain-points they were experiencing was to conduct a trial run of sprints; where by identifying and coordinating work ahead of time, they would measurably improve their individual and overall performance. Analysis […]
Agile Practices: The Marketing Team Tries Sprints
Agile Practices: The Marketing Team Tries Sprints, Part I The Hunch By identifying and coordinating deliverables ahead of time, the Marketing team will improve their individual and overall performance while increasing job satisfaction. In Theory The Marketing team typically takes on work as it comes; requests from either outside contributors or the executive team. At […]